Our story

About BlueKeys

Mediterranean travel marketplace — curated stays, tours, and services. Starting from the Amalfi Coast, expanding across every Mediterranean coast.

Why we exist

BlueKeys was born from a simple observation: the best stays, tours and services on the Amalfi Coast are run by local people — but they are buried under layers of middlemen and commission-hungry platforms. Starting from the Amalfi Coast, we are expanding across the Mediterranean to bring the same direct, local-first approach to every coast.

Our team lives on the Sorrento Peninsula. We personally visit every property, meet every guide, and test every service before it goes on the platform. When you book through BlueKeys, you get the local price, a verified experience, and a real person to call if anything goes wrong.

We believe travel is better when it supports the community you are visiting. That is why we work directly with independent hosts and operators, keep commissions fair, and reinvest in the places and people that make this coast extraordinary.

How we work

Locally vetted

Every property and experience is personally inspected by our team on the ground.

Direct pricing

No middlemen. You pay the host's price directly. No hidden fees, no markups.

Real support

A local team you can actually reach — by phone, WhatsApp, or email — 7 days a week.

Community first

We partner with independent hosts and operators, keeping tourism revenue in the local economy.

The team

Sofia Esposito

Co-founder & Head of Stays

Born in Sorrento. Has personally inspected every property in our portfolio and negotiated every host agreement.

Marco Ferrara

Co-founder & Head of Tours

Former marine biologist turned travel curator. Designed our sailing and coastal itineraries and knows every hidden cove between Positano and Palinuro.

Elena Russo

Guest Relations

Fluent in Italian, English, and French. Elena handles every guest communication and has a near-encyclopaedic knowledge of Campanian food and wine.

FAQ

What is BlueKeys?+

BlueKeys is an independent travel marketplace starting from the Amalfi Coast, expanding across the Mediterranean. We connect travellers with vetted local hosts, tour guides, and service providers.

Is it cheaper to book through BlueKeys?+

Yes. By booking directly through BlueKeys you avoid OTA service fees, typically saving 10-15% compared to Airbnb or Booking.com.

How does BlueKeys verify its hosts?+

Our local team personally visits every property, meets every guide, and tests every service before listing it. We maintain ongoing quality checks.

Planning a trip to the coast?

We are happy to help you find the right stay, plan a tour, or arrange a transfer.

Get in touch