Terms of Service

1. Introduction

These Terms of Service ("Terms") govern your access to and use of the BlueKeys platform, including the website at https://bluekeys.it, all associated mobile applications, and any related services (collectively, the "Platform").

The Platform is operated by BLUEKEYS S.r.l.s., a single-member limited liability company incorporated in Italy with C.F./VAT no. 11121851213, registered with the Naples Business Register (REA) under no. NA-1156641, share capital € 4,500.00 fully paid up, having its registered office at Via Santa Maria dell'Orto 19 Sc. A, 80053 Castellammare di Stabia (NA), Italy, operating under the trade name "BlueKeys" ("BlueKeys", "we", "us", or "our").

By creating an account, accessing, or using the Platform, you agree to be bound by these Terms. If you do not agree, you must not use the Platform.

2. Platform Description

BlueKeys is an online marketplace that connects travellers with independent local service providers, including property owners and managers ("Hosts"), tour operators, transfer drivers, boat operators, and other experience providers (collectively, "Operators"). BlueKeys facilitates the booking of accommodations, tours, boat excursions, private transfers, scooter and boat rentals, and other local services across Southern Italy.

BlueKeys acts solely as an intermediary platform. BlueKeys does not own, operate, manage, or control any of the properties, vehicles, boats, or services listed on the Platform. The contractual relationship for each service is exclusively between the Operator and the Traveller. BlueKeys is not a party to any service agreement. BlueKeys' remuneration is an intermediation commission for facilitating the booking. The Operator is solely responsible for the execution, quality, safety, insurance, and legal compliance of the service provided.

2b. Who provides the service

Every service listed on the Platform is provided by an independent third-party Operator acting as a trader, never by a private individual. BlueKeys is not a party to the service contract. Obligations are split as follows: the Operator is responsible for performance, quality, safety, insurance cover and regulatory compliance of the service; BlueKeys is responsible for the operation of the Platform and for its own intermediation activity. Consumer protections under European Union law apply to the contract between you and the Operator.

2c. How we rank offers

When several Operators are available for the same service, offers are presented to you ordered by price, from the lowest to the highest. No other parameter changes that order, and no Operator can pay to appear higher: we do not sell placement. Which Operators receive your request depends instead on their coverage of the route according to the price list they have given us, and on the area they serve.

2d. How we check reviews

We publish two kinds of review and we always tell them apart. Reviews marked as «verified guest» are tied to a booking completed through BlueKeys: the invitation to review is sent only after the service and is linked to that booking, so whoever writes it did receive the service. Reviews carrying the name of an outside platform, such as Airbnb or Booking.com, were imported from that platform together with the reference to the original review: the guest check was carried out by the platform of origin, not by BlueKeys, which is why we state where they come from. We do not publish bought reviews, nor reviews written at our request in exchange for payment, and we do not remove a review because it is negative: negative ratings stay published and count towards the average like all the others.

3. User Accounts

3.1 Eligibility

You must be at least 18 years of age and have the legal capacity to enter into a binding contract to create an account on the Platform. By registering, you represent and warrant that you meet these requirements.

3.2 Account Registration

To access certain features, you must register for an account by providing accurate, current, and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account.

3.3 Account Types

Traveler accounts allow you to browse listings, make bookings, leave reviews, and communicate with Hosts.

Host accounts allow you to list properties, manage availability and pricing, accept bookings, and receive payments through the Platform.

4. Booking Process and Payments

4.1 Booking

When a Traveler submits a booking request, BlueKeys and/or the Operator confirm availability. Once availability is confirmed and the deposit is paid, the booking is binding and BlueKeys issues a confirmation and a voucher to the Traveler. The contract for the service itself is between the Traveler and the Operator.

4.2 Payments

All online payments are processed through our payment provider, Stripe. At the time of booking you pay a deposit, which constitutes BlueKeys' intermediation commission. The balance — the price of the service itself — is collected directly by the Operator (for example the driver, host or skipper) at the time of service, by cash or card/POS, and is invoiced by the Operator.

BlueKeys does not collect the price of the service on the Operator's behalf and does not operate any escrow or payout to Operators: each Operator collects and invoices the balance directly. BlueKeys collects, and invoices, only its own intermediation commission (the deposit).

4.3 Currency

All prices on the Platform are displayed in Euros (EUR) unless otherwise stated. Travelers paying in a different currency may be subject to exchange rate fluctuations and fees imposed by their payment provider.

5. Commission and Fees

BlueKeys' remuneration is its intermediation commission, set per individual service and already reflected in the price shown at booking — there is no fixed percentage. For most services this commission corresponds to the deposit paid online via Stripe at the time of booking; the balance (the price of the service itself) is collected and invoiced directly by the Operator. BlueKeys does not deduct any fee from an Operator payout, because it does not collect the price of the service on the Operator's behalf.

BlueKeys may update its commission terms; any change is communicated in advance and does not affect bookings already confirmed.

6. Host Responsibilities

6.1 Listing Accuracy

Hosts are solely responsible for ensuring that their listings are accurate, complete, and not misleading. This includes, but is not limited to, property descriptions, photographs, amenities, location, availability, pricing, and house rules. Listings must not contain false or deceptive information.

6.2 Legal Compliance

Hosts must comply with all applicable local, regional, and national laws and regulations regarding short-term rentals, including but not limited to: zoning regulations, tourist accommodation permits (e.g., CIR/CIN codes in Italy), building and safety codes, fire safety requirements, health and sanitation standards, and insurance obligations.

6.3 Tax Obligations

Hosts are solely responsible for determining, collecting, reporting, and remitting all applicable taxes, including but not limited to tourist tax (imposta di soggiorno), income tax, and VAT, where applicable. BlueKeys may collect and remit certain taxes on behalf of Hosts where required by law, but this does not relieve the Host of their overall tax obligations.

6.4 Check-in and Communication

Hosts must provide clear check-in instructions, respond to Traveler inquiries promptly, and be available (or have a designated representative available) to assist Travelers during their stay. Hosts must comply with Italian law regarding guest registration (schedina alloggiati).

6.5 Insurance

Hosts are strongly recommended to maintain adequate property insurance and liability insurance covering short-term rental activities. BlueKeys does not provide property or liability insurance for Hosts.

7. Traveler Responsibilities

7.1 Property Care

Travelers must treat the Host's property with reasonable care and respect. Travelers are liable for any damage caused to the property, furnishings, or equipment during their stay, beyond normal wear and tear.

7.2 House Rules

Travelers must comply with all house rules specified in the listing or communicated by the Host, including rules regarding noise, smoking, pets, maximum occupancy, and use of shared spaces.

7.3 Accurate Information

Travelers must provide accurate information when making a booking, including the true number of guests. Unauthorized guests or exceeding the stated occupancy is a violation of these Terms.

7.4 Legal Compliance

Travelers must comply with all applicable laws during their stay and must not use the property for any unlawful purpose.

8. Cancellation Policies

Each listing on BlueKeys specifies one of the following cancellation policies, chosen by the Host:

8.1 Flexible

Full refund if cancelled at least 7 days before check-in. If cancelled less than 7 days before check-in, the first night is non-refundable, and the remainder is refunded.

8.2 Moderate

Full refund if cancelled at least 14 days before check-in. If cancelled between 7 and 14 days before check-in, 50% of the total booking amount is refunded. No refund if cancelled less than 7 days before check-in.

8.3 Strict

Full refund if cancelled within 48 hours of booking and at least 30 days before check-in. If cancelled at least 14 days before check-in, 50% of the total booking amount is refunded. No refund if cancelled less than 14 days before check-in.

8.4 Refund Processing

Refunds are processed to the original payment method within 5–10 business days. Where the applicable cancellation policy grants a full refund, the deposit is refunded as well. In all other cases the deposit — which is BlueKeys' intermediation commission — is retained, as specified by the policy applicable to each service (for private transfers, see clauses 8c–8d).

8.5 Host Cancellations

If a Host cancels a confirmed booking, the Traveler receives a full refund. Repeated Host cancellations may result in penalties, including listing deactivation or account suspension.

8b. Right of Withdrawal (Diritto di Recesso)

In accordance with Italian Legislative Decree 206/2005 (Consumer Code), consumers have the right to withdraw from a contract within 14 days of booking confirmation, without giving any reason and without incurring any cost, provided that the service has not yet been fully performed.

However, pursuant to Article 59(1)(n) of the Consumer Code, the right of withdrawal does not apply to contracts for the provision of accommodation services (other than residential), transport, car rental, catering, or leisure activities if the contract provides for a specific date or period of performance.

By confirming a booking on BlueKeys, you acknowledge that you are requesting the immediate performance of the service and that you understand the right of withdrawal may not apply once the service period begins.

8c. Private Transfers — Schedules, Waiting Time, Delays and No-Show

8c.1 — Pickup time and pricing bands

The pickup time is the one stated on the booking voucher. Daytime band: 08:00 to 20:00. Night band: 20:00 to 08:00. Rides with a pickup in the night band carry a 20% surcharge on the base price, already included in the total shown at booking when applicable.

8c.2 — Flight, train and ferry monitoring

For transfers from airports, ports and stations, BlueKeys monitors the flight, train or ferry only to be present at your arrival. This monitoring is a courtesy service and does NOT extend the free waiting time, which is always counted from the agreed pickup time stated on the voucher (clause 8c.3).

8c.3 — Free waiting time

From the agreed pickup time stated on the voucher, one (1) hour of free waiting is included — no more — and only when the delay is NOT attributable to the passenger (delay of a flight, train, ferry or other public transport, or documented force majeure). When the delay is attributable to the passenger (any other cause), no free waiting applies: waiting is counted and due from the agreed pickup time.

8c.4 — Waiting fee

Beyond any free waiting time, a fee of €30 (thirty euros) per started hour applies to further waiting; every commenced hour is due in full. The waiting fee is paid directly to the driver (cash or card POS), in addition to the price of the ride.

8c.5 — Band change due to delay

If, because of the delay (regardless of its cause, even when not attributable to the passenger), the actual pickup time moves from the daytime band into the night band, the price difference between the actual band and the band paid at booking is due. Example: a ride booked in daytime at €120; because of the delay the pickup takes place at night (fare €144): the €24 difference is due. The difference is paid directly to the driver, in addition to any waiting fees.

8c.6 — No-show

If, 60 (sixty) minutes after the agreed pickup time stated on the voucher, the passenger has neither shown up nor communicated a delay through BlueKeys' official channels, the ride is treated as a no-show: the BlueKeys commission is retained and the price of the service is due to the operator under the operator's conditions, with no refund and no replacement ride. Where the passenger has communicated a delay through the official channels, the waiting rules apply instead (the free hour if the delay is not the passenger's fault, then €30 per started hour).

8c.7 — Vehicle and luggage

The standard sedan carries up to 3 passengers with cabin luggage only; for hold or large luggage, or groups over 3 passengers, the minivan must be selected (up to 8 passengers and 8 large bags). BlueKeys may adjust the vehicle if the declared luggage does not match the booked category.

8d. Private Transfers — Deposit, Balance, Changes and Cancellations

8d.1 — Deposit and balance

At booking you pay, via Stripe, the deposit — which is BlueKeys' intermediation commission. The price of the transport service (balance) is due to and collected directly by the operator/driver at pickup (cash or card POS) and invoiced by them. BlueKeys connects the passenger with the independent operator and acts as an intermediary: it is not a party to the transport contract, for which the operator and driver are responsible.

8d.2 — Cancellations

Cancellation must be communicated through BlueKeys' official channels and follows these tiers relative to the pickup time: (a) with at least 7 (seven) days' notice, free cancellation with a full refund of the deposit to the original payment method within 5-10 business days; (b) between 7 days and 72 hours before pickup, the deposit is forfeited (the balance is not due); (c) within 72 hours of pickup, or in case of a no-show, the full price of the ride (deposit + balance) is due, with no refund.

8d.3 — Changes and no-show

Changes of time or date are accepted subject to availability when requested at least 72 hours in advance, with any price recalculation; within 72 hours the booking can no longer be changed and a change request within that window is treated as a cancellation. Within 72 hours or in case of a no-show, the price of the service is due to the operator under the operator's conditions (the vehicle is by then committed); BlueKeys acts as an intermediary, is not a party to the transport contract, and retains only its own commission.

8d.4 — Cancellation by BlueKeys

If BlueKeys cancels the ride (e.g. an irreplaceable driver becomes unavailable), the deposit is fully refunded and nothing is due from the passenger.

8d.5 — Bookings within 72 hours

Rides requested less than 72 hours before pickup cannot be booked through the standard form: contact us on WhatsApp at +39 351 031 0376 for availability confirmation; once confirmed, the deposit link is sent manually. By their nature these bookings fall within the under-72h window and are therefore non-refundable from the moment of confirmation.

8d.6 — Right of withdrawal

Transfers are passenger transport services for a specific date and time: under Article 59 of the Italian Consumer Code (Legislative Decree 206/2005), the 14-day right of withdrawal does not apply. The cancellation terms above remain valid.

8d.7 — Acceptance

Confirming the booking and ticking the acceptance box constitute express and full acceptance of clauses 8c and 8d. BlueKeys records the version of the Terms accepted, with date and time.

9. Reviews and Content

9.1 Reviews

After a completed stay, both Travelers and Hosts may leave reviews. Reviews must be honest, accurate, and based on a genuine experience. Reviews must not contain offensive, discriminatory, or defamatory content.

9.2 User Content

By posting content (including reviews, photos, and listing descriptions) on the Platform, you grant BlueKeys a non-exclusive, worldwide, royalty-free, sublicensable, and transferable licence to use, reproduce, distribute, display, and modify such content in connection with the operation of the Platform and the promotion of BlueKeys.

10. Liability Limitations

10.1 Platform Role

BlueKeys acts solely as an intermediary. We do not own, manage, inspect, or control any properties listed on the Platform. We make no representations or warranties regarding the quality, safety, suitability, or legality of any listing, Host, or Traveler.

10.2 Limitation of Liability

To the maximum extent permitted by applicable law, BlueKeys, its directors, officers, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses resulting from:

• Your access to or use of, or inability to access or use, the Platform;
• Any conduct or content of any third party on the Platform;
• Any property or content obtained from the Platform;
• Unauthorised access, use, or alteration of your transmissions or content.

10.3 Maximum Liability

To the extent permitted by applicable law, BlueKeys' total liability to you for claims arising out of your use of the Platform shall not exceed the greater of (a) the fees you paid to BlueKeys in the twelve months preceding the event and (b) one hundred Euro. This limit does not apply in cases of wilful misconduct or gross negligence, nor in cases of death or personal injury, nor in any other case where the law does not allow such a limitation. If you are a consumer, your mandatory statutory rights remain unaffected.

11. Dispute Resolution

11.1 Between Users

If a dispute arises between a Traveller and an Operator (for example about the condition of the service, damages or refund requests), the parties are encouraged to resolve it directly. At the request of either party BlueKeys may assist, review the available documentation and give an assessment: that assessment is an aid to an amicable settlement and is not binding on the parties, who remain free to turn to an alternative dispute resolution body or to the courts.

11.2 With BlueKeys

Before going to court you can write to us at info@bluekeys.it: we try to settle every complaint directly. If you are a consumer you may also turn to an alternative dispute resolution body listed by the Italian Ministry of Enterprise and Made in Italy. For cross-border disputes within the European Union you can contact the European Consumer Centres Network (ECC-Net). The European ODR platform has been discontinued since 20 July 2025.

11.3 Point of contact and notices

You can write to us about anything concerning the Platform, including notices about content you believe to be illegal, at info@bluekeys.it. The same address is our single point of contact for users and for authorities under Articles 11 and 12 of Regulation (EU) 2022/2065. You may write in Italian or English. We review every notice we receive and inform the sender of the outcome.

12. Intellectual Property

The Platform, including its design, text, graphics, logos, icons, images, software, and all other content ("BlueKeys Content"), is the property of BlueKeys or its licensors and is protected by copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any BlueKeys Content without our prior written consent. The BlueKeys name, logo, and all related marks are trademarks of BlueKeys.

13. Prohibited Conduct

You agree not to:

• Use the Platform for any unlawful purpose or in violation of any applicable law;
• Post false, misleading, or fraudulent content;
• Circumvent the Platform to make payments or arrangements outside of BlueKeys;
• Scrape, harvest, or collect data from the Platform without our written consent;
• Interfere with or disrupt the operation of the Platform or its infrastructure;
• Impersonate any person or entity, or falsely state or misrepresent your affiliation;
• Use the Platform to send unsolicited communications or spam;
• Attempt to gain unauthorised access to any portion of the Platform or any systems connected to it.

14. Account Suspension and Termination

BlueKeys reserves the right to suspend or terminate your account, at our sole discretion and without prior notice, if we believe that you have violated these Terms, engaged in fraudulent or illegal activity, or if your conduct is harmful to other users, Hosts, or the Platform.

You may close your account at any time by contacting us at info@bluekeys.it. Closing your account does not relieve you of obligations arising from bookings made prior to account closure.

15. Data Protection

We process personal data in accordance with our Privacy Policy, which forms an integral part of these Terms. By using the Platform, you acknowledge that you have read and understood our Privacy Policy and consent to the processing of your personal data as described therein.

16. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of Italy, without regard to its conflict of law principles.

Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the Court of Torre Annunziata. If you are a consumer this clause does not apply: the court of the place where you reside or have elected domicile has exclusive jurisdiction, and the mandatory rules of the Member State where you reside continue to apply.

17. Modifications to These Terms

BlueKeys reserves the right to modify these Terms at any time. If we make material changes, we will notify you by email or by posting a notice on the Platform at least 30 days before the changes take effect. Your continued use of the Platform after the effective date of the revised Terms constitutes your acceptance of the changes.

We recommend reviewing these Terms periodically for any updates.

18. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, it shall be severed. The remaining provisions shall continue in full force and effect.

19. Entire Agreement

These Terms, together with the Privacy Policy and Cookie Policy, constitute the entire agreement between you and BlueKeys regarding the use of the Platform and supersede all prior agreements, understandings, and representations.

20. Contact Information

If you have any questions about these Terms, please contact us:

• BlueKeys
• Via Santa Maria dell'Orto 19
• 80053 Castellammare di Stabia (NA), Italy
• VAT / Tax ID: 11121851213 — REA: NA-1156641
• Email: info@bluekeys.it
• Privacy inquiries: privacy@bluekeys.it
• Phone: +39 320 369 6668

Since 7 July 2026 the BlueKeys platform has been operated by BLUEKEYS S.r.l.s., which took over from Blue Keys di Filippo Ferraro (VAT 10979511218). Orders and vouchers issued before that date remain valid.